Make the pie bigger

Photo courtesy of Yesica on Flickr

Listen to the needs and experiences of your super-consumers.

How are they using your product differently? What would they love your product to do?

Use them as a way to understand how to improve sales to all your consumers. Find out who in your company is a super consumer of your products. Ask them to help you convert the unconverted. 

 

And get them to tell you what you would need to change to enable you to charge more for your products or services.

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Inspired by HBR ideacast 555 'What superconsumers can teach you'

Is that your experience?

You can find information to support any argument.

But have you actually experienced the situation you're interested in?

White papers, reports, research, blog posts all contain useful information. But they provide you with second hand information which may not be relevant to your specific context.

Your perspective is unique, and your context is different. Your experience is therefore invaluable, as it provides a way to filter all of this information for your specific situation.

Businesses now have access to more data than they know what to do with. But unless this data is contextualised with the experiences of their employees and customers, there is a danger of responding in a manner that does not reflect their specific needs.

Your experience must be taken into account.